Liquor Outlet

golden wine and liquor Wuliangye jiuqian brilliant deduction brand differentiation
Sales of health of the wine industry each year to an average 30% increase in speed. The consumption of alcohol from a health perspective, alcohol international health accounted for 2% of total alcohol consumption, but always pay attention to health care in China, this ratio is less than 0.5%. capacity growth and market growth of the market analysis market in China a lot of room for the wines of Health to the ability of the healthcare market for wine in 2010 will reach 130 billion yuan.


Health and health culture has always been inseparable. As the wine culture of health care is closely linked to health. So, if the interpretation of golden wine Wuliangye The successful commercialization of a new culture, so sweet Wuliangye cultural significance of origin? The brilliant jiuqian has 1,700 years of history the old brands is how to interpret the call brand?


Here we will focus on the differences between the requirements of their respective brands.
Focus on the gifts of alcohol culture Wuliangye transfer gold gold brand appeal
2008 1 18, "King of the Chinese wine industry" Wuliangye Group and China's health food industry leader in Shanghai Giant Investment Co. Ltd. held a signing ceremony, both parties agreed to full use of the mark, technology, finance and marketing network, and other areas, creating a common brand health officials wine industry. Both parties attach great importance to the strategy, the cooperation of President Investment giant Shanghai Shi Yuzhu, Wuliangye Group President General attended the signing ceremony.


"Value Wuliangye brand" in 2007 exceeded 40 billion yuan, sales income of 250 billion dollars, the wine of health care business is drinking Wuliangye to meet diverse market demand was created in 2001, specializing in the series of health development and marketing of wine, now health GMP production of wine in line with the extraction of health factors leading technology of the industry, brewing technology fermentation industry identified in technology leadership. In 2007, the wine company health in the domestic market size of the wine market of health care was among the best in the industry has a strong impact.


Company investment giant Shanghai is the largest food companies to health and social online gaming, introduced melatonin, a partner in gold and other health foods in China is a household name of sales annually more than 2.1 billion yuan in China has more than 150 branches and 290,000 points of sale and sales network is very robust.


Parties to the strong cooperation as long as ten months of negotiations and study visits, mutual funds, the final program of technology, capital investment, intellectual property and intangible market development and promotion of ideas such as consensus.


Cooperation at the end of October 2008 was finally expelled cards?? golden wine.
golden wine Wuliangye to follow the ancient Chinese side, select the old velvet shell Tianshan, American ginseng, Ningxia Wolfberry, Hanzhong Eucommia outside honey, herbs, combined with the liquor Wuliangye basic fact. Wine and women, such as amber, food for thought rich wine.


As his words Advertisement: jets input soft front line. However, it must be really memorable.
But the advertising giant wine or collective, under the idea of melatonin for advertising, advertising slogan or gifts Primary Health Care ", the golden wine."


"Sent to the old, the golden wine." slogan sentence does Daochu gold wine business culture demands respect for the concept of brand.


However, this seems to be similar to melatonin similar ads, so the public can not really get rid of melatonin in the shadow of the gift culture marketing requirements. That too.