Posted on May 14, 2010.
Toshiba sun or green LED low carbon future in China "In the short term, despite the cessation of production and sale of incandescent lighting results give us a few problems, but we have energy saving lamps, LED lamps on the route of the development effort has already begun. A very short period of time, LED lights that will promote new businesses to better improve our future performance. China is an emerging market opportunities for the future are enormous. "
March 23 has just completed at the end of Toshiba products listed on LED lighting in the Chinese market after the news conference, the chief representative of China, Toshiba Corporation, Toshiba (China) Co., Ltd., Chairman Tian Zhongxiao clearly in interviewed expressed above. The same day, Toshiba has officially launched in China the equivalent of two light bulb filament 40W 5.5WLED. However, Toshiba has not announced the date of these two products in the market price.
On March 17, Toshiba has officially announced the termination of the total manufacturing enterprise incandescent lamp, to improve their energy emissions reduction responsibility for conservation. It is understood that, as one of the Toshiba Corporation, the industry fortune filament already has more than 120 years of history, once the Toshiba support buildings, industry, transportation and other industries of rapid expansion .
However, the Chinese market, the government launched the "era incandescent lights to promote energy saving projects related to road map of incandescent yet finalized, the National Development and Reform Commission mainly by through financial support to urban way of selling cheap energy saving lamps. So now for the LED bulb is concerned, in order to achieve economies of scale in the Chinese market, prices become the most critical problem. Meanwhile, the availability of short-term, it seems that the Chinese government's support is critical.
Toshiba Lighting Technology Co., Ltd. Management ban served, Junichi Inoue, Department of International Affairs said in March this year, Toshiba introduced in Japan only a price of ¥ 2,980 LED bulbs. We learn, LED just listed, the market price as 8000 yen. With the decline of sales in the size and cost, the price of LED market will decline sharply. Currently, Toshiba is expected to replace the LED lighting market master Sharp in Japan.
Tianzhong Xiao Ming said that China will be the strategy of Toshiba LED lighting market. In LED lighting, the Toshiba will study the differences between the Chinese consumer market and Japanese features more appropriate for the Chinese market launch of LED lights. Prior to this, Toshiba has been in France, Germany, Great Britain, the United States have created new opportunities, and introduces new LED lighting. The next year, Toshiba expects that China will replace America and Europe, to become the market the new Toshiba's largest business.
An industry analyst, the Toshiba group companies in China a lot, but Tianzhong Xiao Ming has personally attended the conference, announces two LED lights, indicating that the Toshiba on the future development prospects in the Chinese market and lighting hopes of the market share of Chinese lighting. The Toshiba will not rule out future development for the Chinese market and competition for light by the production base of LED in China and other cheaper ways to move to the pricing strategy to stimulate the market in China The LED lighting.
Although the lighting industry with LED was favorable for many companies, the market once there are nearly a thousand of LED lighting industry in overheating business transformation. Secretary General of the China Association of Lighting Doulin Ping said, LED lighting industry have been signs of overheating, increasing speculation business, technical knowledge is absent.
However, the global advocate and develop green industry low carbon to promote l.